PAOK are the most popular team in Greece
Football and its environment have changed. It’s become more contemporary, more digital, in a word it’s become different. Therefore it’s more difficult to decipher football and fully comprehend the value of details.
That is why Marca, a leading sports newspaper in Spain and Europe, engaged JDsports company in order to find the most popular clubs by country, based on several different surveys and analysis of hundreds of data from all aspects related to football. Their research is actually the mapping of the world football market.
This research proved that PAOK are the most popular team in the country, ahead of all other Greek and foreign clubs. That’s proof of the “Double-Headed Eagle’s” continuous ascendancy on the pitch and on organizational level.
PAOK are a maverick club investing in new technologies, New Media and with every opportunity they underline the importance of making the most of Social Media, paving the way for upgrading Greek football through the creation of quality content and products for the fans.
PAOK are always on the lookout for expansion and improved services to their fans, they exploit the power of marketing and pay attention to details. Such as purchasing new, modern led that were in Real Madrid’s “Santiago Bernabéu” Stadium before reaching Toumba.
PAOK have their own TV platform, broadcasting their home games to fans residing outside Greece and also boast their own magazine, recipient of many awards as the best in Greece.
PAOK collaborate with digital platform Dugout, the “home” of the world’s top clubs and it has been proved that they have the busiest, most energetic digital community, despite lacking in numbers.
This growth has helped PAOK to enhance their brand name and, as proved by this international survey, the club have created a new generation of fans and a new football philosophy.
Real Madrid are at the top, prevailing in the United States, Africa and Asia, as well as within European borders.
Here are the graphic charts published by Marca.