New era for paokfc.gr
On the day of the club’s 89th anniversary, paokfc.gr begin a new journey in the internet world. PAOK’s official website, an information tool for media professionals and PAOK fans, evolve into a digital magazine.
PAOK are progressing on all levels guided by their history and focusing on the future.
Digital technology and internet, always growing and ever changing, define a big part of our lives. They are progressing faster than football, which is PAOK´s domain. For most people, Facebook already is ancient history.
PAOK are the first Greek club to focus on New Media and Social Media. The huge response by our fans is the main reason for our presence here today.
PAOK´s choice of combining continuous information about the team by using their own media has been extremely welcome by the audience, as Google stats suggest.
In 2013, PAOK launched their new website and managed to quadruple their visitors, reaching a number of 1.141.139 unique visitors. 81,95% of them were PC users, 14,53% used their smartphone and 3,51% their tablets.
One year later, in 2014, the site had more than 1.850.000 unique visitors, however the number of those using a PC had reduced to 67,9%. Social media are of course behind this phenomenon.
In the first four months of 2015, one of two PAOK fans visit paokfc.gr through a mobile device, even if our website was not designed –until today- to accommodate the use of smartphones and tablets.
Technology evolves and one has to adapt to the digital world –if they remain stagnant, change will pass them by. Current trends lead users towards mobile devices. That’s why we wanted to design a website that would be easy to access and browse via every device. A 100% responsive website, with three editions for desktop, tablet and mobile devices. A fast, contemporary website that combines info and technology. A website that can compete against and –why not?- outperform the ones of world’s top football clubs.
A site of high design aesthetics and technological value that will serve as PAOK’s image in Greece and around the world, while simultaneously embracing current and future internet trends.
Apart from being an informative tool for media professionals and PAOK fans, the club’s website will serve as a digital magazine.
PAOK TV, the most successful club YouTube channel in Greece, will star in that effort.
PAOK TV and paokfc.gr will get enriched with new theme sections that helps users have a better understanding of the team’s daily activity and get to know the players’ personality.
The new site enables us to categorize news through widgets designed to service content management of paokfc.gr through a unique visual identity that won’t be affected by the site’s new features.
History is of special importance for everyone at PAOK. We are putting on an organized effort to collect historic footage that unfortunately the club didn’t have in their possession until now. Our aim is to develop it and at the same time correct any historic errors.
In the enriched theme section of club history, you will find special content about PAOK’s titles and those who starred in them, the stadium, the club’s run in European competitions, the best players to put on the black-and-white jersey and exclusive photographic material.
From now on, visiting the site on a matchday will be extremely interesting. In the new, innovative live feed you can find everything.
- Live statistics
- New play-by-play with special graphics for match events
- Social Media Interactions
- Multimedia uploads
- Dynamic presentation of line-ups
- Live presentation of tactical formation at all points of the game
- Real Time timing
- Useful info concerning weather, referees, absentees, team form
We need to stress out that paokfc.gr will develop into a huge live game on matchdays. Visitors of PAOK official website will be lead automatically to the game feed.
However, visitors are one click away from heading to the regular home page of the website.
Thanks to our collaboration with Galanis Sports Data, PAOK FC has a complete Stats Centre with vast statistical analysis about all players of the “Double-Headed Eagle”.
For the first time, visitors get the opportunity of statistical comparison between PAOK footballers and all their counterparts playing in the Super League. In the upcoming season, statistical data provision will be further enriched with team statistical data and other features.
The role of the youth system is vital in our club’s development and we are proud that PAOK boast the best football academy in Greece. Apart from landing domestic and international accolades, they are constantly feeding the senior team with talent. Through paokfc.gr, we are able to project the important job of our Youth and Development sections.
The new site has visualized the identity of PAOK FC. In this section, you will find info about the club’s major President Ivan Savvidis, the administration, the club’s managers, the academy, the senior team, the important social work of PAOK, the General Assemblies of shareholders and the balance sheets. You can also take a 3-D tour around Toumba Stadium and learn how you can purchase tickets for PAOK’s matches.
In the new and improved Fanzone you can find wallpapers, participate in polls, collect the autographs of your favourite players, enter the new My FanZone platform, send your own photos to #PAOKWORLD, download PAOK Magazine, follow PAOK’s pages in Social Media and have fun with lots of new activities.
The day after
Redesigning the official webpage is the first in a series of new initiatives launched by PAOK’s Communication and New Media department in order to update the club’s digital services.
Our next project, already underway, is the creation of a new website about PAOK’ history.