{"id":274331,"date":"2016-02-23T12:38:34","date_gmt":"2016-02-23T10:38:34","guid":{"rendered":"https:\/\/www.paokfc.gr\/uncategorized-en\/20160223-90-xronia-pathos-the-logo-2\/"},"modified":"2016-02-25T14:19:14","modified_gmt":"2016-02-25T12:19:14","slug":"20160223-90-xronia-pathos-the-logo","status":"publish","type":"post","link":"https:\/\/www.paokfc.gr\/en\/news\/20160223-90-xronia-pathos-the-logo\/","title":{"rendered":"90 years of passion \u2013 The logo"},"content":{"rendered":"<p>Design is an area as demanding as football. There are no tough duels, injuries and sweat, but requires the creativity, sharp mind, strategy and concept that the popular game also demands.<\/p>\n<p>In order to create something new, one needs more than a basic knowledge of design. They must decipher the peculiarities of the object and adjust any novelties on values and principles that are non-negotiable. Easier said than done\u2026<\/p>\n<p>For that reason, PAOK FC entrusted Beetroot again for the creation of their 90th anniversary logo. They are one of Greece\u2019s top graphic design and illustration studios and are based in Thessaloniki. They are the ones who created PAOK\u2019s new logo.<\/p>\n<p>The anniversary logo can function as a separate logo. It symbolizes PAOK\u2019s passion from the first day of their foundation until today. That explains the inscription \u201c90 years of passion\u201d.<\/p>\n<p>\u201cThis logo reflects the past with the characteristic black and white stripes of the shirt, but the present as well, with the outline of the club\u2019s new logo\u201d, Beetroot Creative Director <strong>Giannis Charalambopoulos<\/strong> said. \u201cThis logo is a symbol that doesn\u2019t just communicate the anniversary, but its dynamic form celebrates the upcoming 90 years as well, as it is designed to service the needs of a modern football club\u201d.<\/p>\n<p>The special logo of the 90th anniversary features in PAOK\u2019s special kits that the players wear to mark this significant year. It will be visible in all celebratory events of PAOK and will also be stamped in products that will be sold at <strong>PAOK FC Official Stores<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"Two years after giving us PAOK\u2019s new logo, designing company Beetroot are back in order to create the new special logo for the \u201cDouble-Headed Eagle\u2019s\u201d 90-year anniversary.","protected":false},"author":4,"featured_media":274121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,1524,7383],"tags":[4314,7346,7468,7469,7487],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.5.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>90 years of passion \u2013 The logo - PAOKFC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paokfc.gr\/en\/news\/20160223-90-xronia-pathos-the-logo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"90 years of passion \u2013 The logo - 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