{"id":452689,"date":"2018-07-11T11:39:25","date_gmt":"2018-07-11T08:39:25","guid":{"rendered":"https:\/\/www.paokfc.gr\/uncategorized-en\/20180711-sports-marketing-award-gia-tin-pae-paok\/"},"modified":"2018-07-12T11:53:05","modified_gmt":"2018-07-12T08:53:05","slug":"20180711-sports-marketing-award-gia-tin-pae-paok","status":"publish","type":"post","link":"https:\/\/www.paokfc.gr\/en\/news\/20180711-sports-marketing-award-gia-tin-pae-paok\/","title":{"rendered":"Sports Marketing Award for PAOK FC"},"content":{"rendered":"

The \u201cDouble-Headed Eagle\u201d responded to the challenge, by creating a communication platform to promote NICE ICE<\/strong> through the daily activity of the team.<\/p>\n

The Marketing<\/strong> department of PAOK FC aimed to link simply and resourcefully the company\u2019s activity with the daily life of the football section. Through minor details, such as the cases for the players\u2019 bottles or the fridge they keep close during training to get hydrated. <\/p>\n

PAOK FC Social Media<\/strong> and Instagram stories<\/strong> of goals also played a big part in the promotion, with the NICE Goal<\/strong> action. And just like that the company of packaged ice won the team fans over.<\/p>\n\"\"<\/a>\n

This innovative plan proved extremely effective for the \u201cDouble-Headed Eagle\u2019s\u201d sponsor and both sides met their goals. The sponsoring campaign of PAOK FC for NICE ICE won a significant accolade, landing bronze prize at Sports Marketing Awards 2018 in the Innovative Platforms \/ Sponsors\u2019 Promotion category.<\/p>\n

The event was held for a second consecutive year at Gazarte in Athens. PAOK FC were represented by Sponsors\u2019 Manager Giorgos Lagaris<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"PAOK got bronze prize in the Innovative Platforms \/ Sponsors\u2019 Promotion category of Sports Marketing Awards 2018 for their promotional work in their cooperation with NICE ICE.","protected":false},"author":4,"featured_media":452485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,1524],"tags":[2268,2457,3896,4313,4630,4732,11287,11288],"acf":[],"yoast_head":"\nSports Marketing Award for PAOK FC - PAOKFC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paokfc.gr\/en\/news\/20180711-sports-marketing-award-gia-tin-pae-paok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sports Marketing Award for PAOK FC - 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