{"id":599967,"date":"2020-10-13T17:16:14","date_gmt":"2020-10-13T14:16:14","guid":{"rendered":"https:\/\/www.paokfc.gr\/uncategorized-en\/20201008-epta-dime-gia-ton-paok\/"},"modified":"2020-10-14T16:28:29","modified_gmt":"2020-10-14T13:28:29","slug":"20201008-epta-dime-gia-ton-paok","status":"publish","type":"post","link":"https:\/\/www.paokfc.gr\/en\/news\/20201008-epta-dime-gia-ton-paok\/","title":{"rendered":"PAOK named Digital Brand of the Year again"},"content":{"rendered":"

Until recently it was unimaginable for football to be associated with the words aesthetics and creativity. Neither was there any valid reason to discuss the case for digital development and content production that could be on a par with some of the big companies from industries such as advertising, design, development.<\/p>\n

PAOK<\/strong> entered teh game to change this perception and stereotype, producing a consistent communication and digital strategy for the last few years. Firstly, the club established itself in the field of design, winning several EVGE<\/strong> awards for the Toumba Magazine<\/strong>, paokfc.gr<\/strong>, a series of posters for the Greek Cup finals, and the PAOK FC Official App. <\/strong>And after that, teh club has managed to conquered the top of the table in the digital arena.<\/p>\n

In 2019, PAOK<\/strong> participated in the Digital Media Awards<\/strong> for the first time. It’s a competition that highlights and rewards the best digital creations in Greece, regardless of the subject matter. And up against multinationals, advertising and marketing agencies, the Double-headed Eagle<\/strong> won nine awards and was named Digital Brand<\/strong> of the Year for Greece.<\/p>\n

And this year, 2020,<\/strong> has proved to be the year that PAOK<\/strong> has established itself at the very top of Digital Media,<\/strong> picking up seven more awards and dominating most of the categories in which it took part, while also retaining its title as Digital Brand of the Year<\/strong> for the second year in a row. PAOK TV<\/strong> received a Gold Award<\/strong>, as the best project of the year in Greece, while the way in which PAOK<\/strong> covered the impressive Super League championship celebration at the Toumba<\/strong> was also honored with a Gold Award<\/strong>.<\/p>\n\"\"<\/a>\n

The nominations were evaluated by a Jury of 35 Digital Media experts chaired by Helen Konstantopoulos, Vice President, International Circulation & Development of The New York Times.<\/p>\n

The Digital Media Awards<\/strong> won by PAOK<\/strong> are as follows:<\/p>\n

See in detail the list of winners of the Digital Media Awards by category:<\/p>\n

Best Integrated Reporting \/ Transmedia Storytelling<\/strong><\/p><\/blockquote>\n

GOLD PAOK FC<\/strong>: #TheNight to remember<\/strong><\/p>\n

The complete coverage of PAOK’s celebrations for winning the 2018-19 championship via the club’s media channels won a gold award in its category.<\/p>\n

Best Digital Video Reporting \/ Storytelling<\/strong><\/p><\/blockquote>\n

SILVER PAOK FC: THE INVINCIBLES MOVIE<\/strong><\/p>\n

PAOK TV’s film, The Invincibles Movie, was the only project awarded by the committee in its category.<\/p>\n

Best Reader Interaction (Community Management \/ Messaging Services)<\/strong><\/p><\/blockquote>\n

SILVER PAOK FC: We stay #PAOKatHome<\/strong><\/p>\n

Silver award for #PAOKatHome, with the club’s content keeping its supporters company during the Covid-19 pandemic quarantine period. Also the only award in the category.<\/p>\n

Best Outstanding New Project \/ Product<\/strong><\/p><\/blockquote>\n

GOLD PAOK FC: Disrupting TV rights – PAOK TV<\/strong><\/p>\n

PAOK TV changed the landscape in Greek football and won the gold award in the category for the best new project of the year.<\/p>\n

Best Use of Other Social Media Platforms (Messenger, WhatsApp, Twitter, Viber, etc)<\/strong><\/p><\/blockquote>\n

SILVER PAOK FC: Viber Community – Your chat buddy<\/strong><\/p>\n

The club’s Viber Community, your own chat buddy, who is there to keep you company and bring you the news of your favorite team in an alternative way. It was the only award in the category for the best use of non-traditional Social Media.<\/p>\n

Best Campaign for Launch \/ Re-launch<\/strong><\/p><\/blockquote>\n

BRONZE PAOK FC: PAOK Cameraman Trilogy<\/strong><\/p>\n

An award also for a PAOK cameraman. The three teasers of The Invincibles Movie went viral and were awarded by the jury as the top campaign.<\/p>\n

Best Engagement Strategy<\/strong><\/p><\/blockquote>\n

BRONZE PAOK FC: From fans, for fans<\/strong><\/p>\n

Finally, the club’s overall New Media campaign won a bronze medal in its category.<\/p>\n

See in detail the list of winners of the Digital Media Awards<\/strong> by category:<\/p>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Module: Content Development & Management<\/h2>\n<\/td>\n<\/tr>\n

Best Breaking News Reporting<\/td>\n<\/tr>\n
GOLD<\/td>\n24MEDIA | KOBE24: Kobe Bryant Takeover by Sport24.gr<\/td>\n<\/tr>\n
Best Integrated Reporting \/ Transmedia Storytelling<\/td>\n<\/tr>\n
GOLD<\/td>\nPAOK FC: #TheNight to remember<\/td>\n<\/tr>\n
Best Digital Video Reporting \/ Storytelling<\/td>\n<\/tr>\n
SILVER<\/td>\nPAOK FC: THE INVINCIBLES MOVIE<\/td>\n<\/tr>\n
Best Web \/ Mobile Video Channel or Series<\/td>\n<\/tr>\n
GOLD<\/td>\nERT SA (HELLENIC RADIO TELEVISION SA): ERTFLIX, ERT’s new digital platform<\/td>\n<\/tr>\n
\n

Module: Enhancing the Reader’s Experience<\/h2>\n<\/td>\n<\/tr>\n

Best Home Page<\/td>\n<\/tr>\n
GOLD<\/td>\nERT SA (HELLENIC RADIO TELEVISION SA): ERTFLIX, ERT’s new digital platform<\/td>\n<\/tr>\n
BRONZE<\/td>\nDarkpony: Metrosport.gr<\/td>\n<\/tr>\n
BRONZE<\/td>\nATCOM: Parapolitika.gr<\/td>\n<\/tr>\n
Best Personalized Service<\/td>\n<\/tr>\n
GOLD<\/td>\nPiraeus Bank: Piraeus Bank – winbank – Simple and Organized<\/td>\n<\/tr>\n
SILVER<\/td>\nHappyOnline: Sterodimas Virtual Consultaton<\/td>\n<\/tr>\n
Best App (Smartphone or Tablet)<\/td>\n<\/tr>\n
SILVER<\/td>\nATCOM: \u201cParapolitika.gr\u201d Mobile App<\/td>\n<\/tr>\n
Best Reader Interaction (Community Management \/ Messaging Services)<\/td>\n<\/tr>\n
SILVER<\/td>\nPAOK FC: We stay #PAOKatHome<\/td>\n<\/tr>\n
Best Responsive or Mobile Edition<\/td>\n<\/tr>\n
BRONZE<\/td>\nATCOM: Parapolitika.gr<\/td>\n<\/tr>\n
Best Outstanding New Project \/ Product<\/td>\n<\/tr>\n
GOLD<\/td>\nPAOK FC: Disrupting TV rights \u2013 PAOK TV<\/td>\n<\/tr>\n
GOLD<\/td>\nBrainfood Media: Backstage Online Film Festival<\/td>\n<\/tr>\n
SILVER<\/td>\nCosmote e-Value: The amazing Yasou<\/td>\n<\/tr>\n
SILVER<\/td>\nPhaistos Networks \u2013 glomex: glomex | Innovative formats \u03c3\u03c4\u03b7\u03bd \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 publishers \u03ba\u03b1\u03b9 \u03b1\u03bd\u03b1\u03b3\u03bd\u03c9\u03c3\u03c4\u03ce\u03bd<\/td>\n<\/tr>\n
BRONZE<\/td>\nWebjar: Summer Cinema from Provocateur.gr and Xrysi Zimi<\/td>\n<\/tr>\n
BRONZE<\/td>\nBGM OMD| Beiersdorf Hellas | Liquid Media: \u0397 \u0391\u03b3\u03c9\u03bd\u03b9\u03c3\u03c4\u03b9\u03ba\u03ae \u03c4\u03bf\u03c5 Gazzetta<\/td>\n<\/tr>\n
\n

Module: Digital Communication & Marketing<\/h2>\n<\/td>\n<\/tr>\n

Best Content Distribution Strategy for a Web Publisher<\/td>\n<\/tr>\n
GOLD<\/td>\nHellas Direct: Rethink Content: Make Insurance fun again! by Hellas Direct<\/td>\n<\/tr>\n
SILVER<\/td>\nELAIS \u2013 Unilever Hellas \u0391\u0395: Knorr Digital Activation \u00abSuper Duper Recipes\u00bb<\/td>\n<\/tr>\n
BRONZE<\/td>\nBoldot.\/ Connected Marketing agency: Boldot for Best Content Distribution Strategy<\/td>\n<\/tr>\n
Best Use of Facebook for a Web Publisher<\/td>\n<\/tr>\n
GOLD<\/td>\nHellas Direct: Rethink Content: Make Insurance fun again! by Hellas Direct<\/td>\n<\/tr>\n
SILVER<\/td>\nStar Channel | Adjust: MasterChef 4<\/td>\n<\/tr>\n
Best Use of Instagram<\/td>\n<\/tr>\n
SILVER<\/td>\nStar Channel | Adjust: MasterChef 4<\/td>\n<\/tr>\n
BRONZE<\/td>\nBoldot.\/ Connected Marketing Agency<\/td>\n<\/tr>\n
BRONZE<\/td>\nStar Channel | Adjust: Greece\u2019s Next Top Model 2<\/td>\n<\/tr>\n
Best Use of Other Social Media Platforms (Messenger, WhatsApp,Twitter, Viber, \u03ba\u03bb\u03c0)<\/td>\n<\/tr>\n
SILVER<\/td>\nPAOK FC: Viber Community \u2013 Your chat buddy<\/td>\n<\/tr>\n
Best Search Marketing for a Web Publisher<\/td>\n<\/tr>\n
BRONZE<\/td>\n\u03a4\u03c1\u03ac\u03c0\u03b5\u03b6\u03b1 \u03a0\u03b5\u03b9\u03c1\u03b1\u03b9\u03ce\u03c2: Ongoing SEM Campaign<\/td>\n<\/tr>\n
Best Campaign for Launch\/Re-launch<\/td>\n<\/tr>\n
BRONZE<\/td>\nPAOK FC: PAOK Cameraman Trilogy<\/td>\n<\/tr>\n
Best Engagement Strategy<\/td>\n<\/tr>\n
GOLD<\/td>\nCosmote e-Value: Yasou Microsite<\/td>\n<\/tr>\n
SILVER<\/td>\nBGM OMD| Beiersdorf Hellas | 24Media: \u0397 \u039a\u03b1\u03bb\u03cd\u03c4\u03b5\u03c1\u03b7 \u039f\u03bc\u03ac\u03b4\u03b1 \u03c4\u03bf\u03c5 \u0395\u03c5\u03c1\u03c9\u03c0\u03b1\u03ca\u03ba\u03bf\u03cd \u03a0\u03bf\u03b4\u03bf\u03c3\u03c6\u03b1\u03af\u03c1\u03bf\u03c5 \u03b1\u03c0\u03cc \u03c4\u03bf Sport24.gr \u03ba\u03b1\u03b9 \u03c4\u03bf NIVEA MEN<\/td>\n<\/tr>\n
BRONZE<\/td>\nStar Channel | Adjust: Greece\u2019s Next Top Model\u00a0 2<\/td>\n<\/tr>\n
BRONZE<\/td>\nPAOK FC: From fans, for fans<\/td>\n<\/tr>\n
BRONZE<\/td>\nHellas Direct: Rethink Content: Make Insurance fun again! by Hellas Direct<\/td>\n<\/tr>\n
Best CSR Award for\/by a Web Publisher<\/td>\n<\/tr>\n
GOLD<\/td>\nPireaus Bank: Project Future<\/td>\n<\/tr>\n
\n

Module: Optimal Digital Services to Advertisers<\/h2>\n<\/td>\n<\/tr>\n

Best Innovative Service<\/td>\n<\/tr>\n
SILVER<\/td>\nPhaistos Networks | glomex: glomex | Sports Instream Inventory for advertisers\u00a0 \u2013 Broad, Premium & Safe<\/td>\n<\/tr>\n
BRONZE<\/td>\nHappyOnline: Renfluence platform<\/td>\n<\/tr>\n
BRONZE<\/td>\nPublicisGroupe | Zenith: The map of MAMOS<\/td>\n<\/tr>\n
Best Native Advertising Campaign<\/td>\n<\/tr>\n
GOLD<\/td>\nPublicisGroupe\/Zenith: A little more summer with Nescaf\u00e9<\/td>\n<\/tr>\n
SILVER<\/td>\n24MEDIA: Ladylike.gr’s Vintage Summer by Fix Anev<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Starlink: #MinEisaiApousa<\/td>\n<\/tr>\n
BRONZE<\/td>\nMax Media Greece: Prostyron \u2013 Movember Case @protothema.gr<\/td>\n<\/tr>\n
BRONZE<\/td>\nBGM OMD | Beiersdorf Hellas |Liquid Media: The Gazzetta Game<\/td>\n<\/tr>\n
BRONZE<\/td>\nPublicisGroupe\/Zenith: Magnum «Boucone»<\/td>\n<\/tr>\n
Best Content Marketing<\/td>\n<\/tr>\n
GOLD<\/td>\nHellas Direct: Rethink Content: Make Insurance fun again! by Hellas Direct<\/td>\n<\/tr>\n
SILVER<\/td>\nCosmote e-Value: Yasou<\/td>\n<\/tr>\n
BRONZE<\/td>\nPublicisGroupe\/Zenith: ALFA \u2013 We Stay an Island<\/td>\n<\/tr>\n
BRONZE<\/td>\nDigital Minds | \u0393\u0395\u03a1\u039c\u0391\u039d\u039f\u03a3: The Unboxholics Guide: Tech Tips and Tricks by GERMANOS<\/td>\n<\/tr>\n
BRONZE<\/td>\nDigital Minds | GERMANOS: G spot by GERMANOS<\/td>\n<\/tr>\n
Creative Use of Cross \u039cedia<\/td>\n<\/tr>\n
GOLD<\/td>\nPublicisGroupe\/Starlink: #MinEisaiApousa<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Zenith: ALFA \u2013 Tourism campaign<\/td>\n<\/tr>\n
BRONZE<\/td>\nIra Media: Poukamisas Schools \u2013 #egostomellon<\/td>\n<\/tr>\n
BRONZE<\/td>\nPublicisGroupe\/Zenith: MAMOS Kneaded with Passion<\/td>\n<\/tr>\n
Best Programmatic Campaign for a Brand<\/td>\n<\/tr>\n
GOLD<\/td>\nInitiative Media (Cadreon Programmatic Unit): Promotion of custom made IKEA brand audiences, through research used in programmatic buying for corporate communication<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Zenith: Heineken 0.0 \u2013 A new era<\/td>\n<\/tr>\n
BRONZE<\/td>\nPublicisGroupe\/Zenith: ALFA \u2013 Tourism campaign<\/td>\n<\/tr>\n
Best Effectiveness Campaign for a Brand<\/td>\n<\/tr>\n
GOLD<\/td>\nPiraeus Bank: Miles & More World Mastercard<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Zenith: ALFA \u2013 Tourism campaign<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Zenith: \u039c\u0391\u039c\u039f\u03a3 MAMOS Kneaded with Passion<\/td>\n<\/tr>\n
BRONZE<\/td>\nHavas Media Group Hellas S.A.: Naughty or Nice Campiagn<\/td>\n<\/tr>\n
BRONZE<\/td>\nMEDIACUBE | Nutricia NUMIL HELLAS \u0391.\u0395: Nutricia: Best Effectiveness Campaign for a Brand \u2013 Almiron Campaign<\/td>\n<\/tr>\n
Best Effectiveness Campaign for Direct Response<\/td>\n<\/tr>\n
SILVER<\/td>\nPublicisGroupe\/Zenith: Nestl\u00e9 Baby & Me<\/td>\n<\/tr>\n
\n

Module: Crisis Publishing<\/h2>\n<\/td>\n<\/tr>\n

Best Good News Coverage | Covid-19<\/td>\n<\/tr>\n
BRONZE<\/td>\n24MEDIA: Module Good News from News247.gr<\/td>\n<\/tr>\n
Best CSR Initiative | Covid-19<\/td>\n<\/tr>\n
GOLD<\/td>\n24MEDIA: Music Love: The Unplagued Concert<\/td>\n<\/tr>\n
GOLD<\/td>\nCosmote e-Value: Yasou Stay Safe \u2013 Stay Connected<\/td>\n<\/tr>\n
SILVER<\/td>\nERT SA (HELLENIC RADIO TELEVISION SA): ERTFLIX, ERT’s new multimedia platform which was offered during the lockdown<\/td>\n<\/tr>\n
Best Native Advertising \u2013 Content Marketing| Covid-19<\/td>\n<\/tr>\n
SILVER<\/td>\nBrainfood Media: Backstage Online Film Festival<\/td>\n<\/tr>\n
BRONZE<\/td>\nPhaistos Networks | glomex: Glomex as an optimal, innovative service to advertisers Covid-19 Case<\/td>\n<\/tr>\n
\n

Module: Special Award<\/h2>\n<\/td>\n<\/tr>\n

Best New Entry Web \/ Mobile Sites cotent (2019)<\/td>\n<\/tr>\n
GOLD<\/td>\nHellas Direct: Rethink Content: Make Insurance fun again!<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"PAOK consolidated its position as one of the top companies setting the trends and leading the developments in the digital space by winning seven Digital Media Awards, taking its tally for the year to 16, as well as retaining its title of Digital Brand of the Year for a second consecutive year.","protected":false},"author":4,"featured_media":600182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5,1524],"tags":[2338,13507,14036],"acf":[],"yoast_head":"\nPAOK named Digital Brand of the Year again - PAOKFC<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.paokfc.gr\/en\/news\/20201008-epta-dime-gia-ton-paok\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PAOK named Digital Brand of the Year again - 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