PAOK + Intersport – Retail The Story
PAOK and Intersport are delighted to announce the beginning of their collaboaration for the sale of official club products via the network of the largest sports retail chain in Greece.
In the long list of Greek football taboos, the sale of shirts and other club products in commercial stores has a prominent place next to being biased. There are those who say that club products should only be worn on the pitch or on the terraces. Unless, of course, if the products belong to Paris Saint Germain, Barcelona and the Los Angeles Lakers, in which case they are considered a fashion statement.
PAOK has never followed this kind of taboo. And it is once again the club is trying to change the approach around sports marketing. That is why PAOK have entered into an agreement with one of the largest sportswear chains, Intersport, for the sale of official club products in the company’s network of stores.
It is a move that is part of the club’s general development strategy in the field of retail which aims to increase the points of sale and service for PAOK fans everywhere throughout Greece and the development of the commercial presence of the club.
And so now, in the physical stores, but also in the Intersport’s eshop, you will be able to find the classic black and white striped home shirt, but also the black away shirt, together with the squad polo shirt, as well as the black hoodie.
The start of our collaboration with Intersport launches a series of similar actions that will follow in the near future, and will strengthen the commercial dynamics of PAOK in Greece.
Let’s retail the story…